Customers who come back and recommend you

Getting a new customer costs much more than getting an existing one to come back. And a happy customer brings others for free.

Getting them back

• Reminders: “It’s been 4 weeks since your last cut”, “Your car service is due”.
• Customer list (with permission) on WhatsApp or email: news, offers for customers.
• Loyalty card or perks for regulars.
• Subscriptions or packs: monthly maintenance, a pack of 5 sessions.

Getting recommended

• Ask for reviews right when the customer is happy.
• Referral scheme: a discount for the person who recommends and for the new customer.
• Go beyond what’s expected now and then: a small gift, a follow-up, free advice.