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ESCAENPA

The customer journey (funnel)

Almost nobody buys the first time they see you. A funnel is the path someone follows from not knowing you to buying from you, and what you do to help them at each step.

1Discovers youA video, an ad, a search.
2Gets interestedLooks at your profile or website.
3Messages youWhatsApp, form, call.
4BuysQuote, easy payment.
5RepeatsComes back and recommends you.

Where people drop off

  • Slow or confusing website: they leave without messaging.
  • Replying late: whoever replies first gets the customer.
  • Hidden price: many people don’t ask and leave.
  • Paying is hard: offer card, Bizum or a payment link.

Collect contacts

Not everyone buys today. If you let them give you their WhatsApp or email (in exchange for something useful: a guide, a discount), you can talk to them again later. Always ask permission and explain what you’ll use their data for.

Improve the step where most people drop off first. Fixing a website that converts 1% so it converts 2% doubles sales without spending another euro on ads.