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ESCAENPA

Selling more to each customer

Another way to grow without finding more customers is for each customer to spend a bit more, if it really helps them.

PackagesBasic, standard and complete. Most choose the middle one, and some the complete one.
Add-onsWith the haircut, a hair product. With the website, maintenance. With the car, a clean.
Better versionOffering the higher option with a clear benefit: “with 24-hour delivery”.
Raising pricesIf your diary is full or you have a waiting list, your prices are low.

Without overdoing it

Offering something useful is good service. Pushing things the customer doesn’t need is the fastest way to lose them. We explain it in Manipulation tactics.