Social media and content that bring customers
Social media is free, but not easy: it works through consistency, not one viral video.
Choose where to be
- Instagram and TikTok: local businesses, visual products, services for individuals.
- LinkedIn: if you sell to companies.
- YouTube: if your product needs explaining; videos bring customers for years.
- Better one network done well than four abandoned ones.
Types of content that work
TeachTips and answers to your customers’ questions. It makes you the expert.
Behind the scenesHow you work, your team, the process. It builds trust.
ProofBefore and after, reviews, real cases with numbers.
OfferNow and then, say clearly what you sell and how to buy it.
A simple system
- One day a week, record or prepare the whole week’s content.
- Post on fixed days.
- Every month, see which posts brought messages or sales (not just likes) and do more of that.
The metrics that matter are messages, bookings and sales. Followers and likes only matter if they lead there.