Mistakes that sink businesses when they grow

Growing badly is one of the fastest ways to close. These are the most common mistakes:

• Scaling without margin: if you lose a bit on each sale, selling more is losing more.
• Growing on debt: a loan to “grow” a business that doesn’t work yet.
• Spending on ads without measuring: not knowing what each customer costs.
• Hiring too early: fixed wages with income that still goes up and down.
• Losing quality: more customers but worse service, and the reviews show it.
• Depending on one customer or one channel: if Instagram changes or the big client leaves, everything falls.
• Following gurus: “scale to €10,000 a month” courses selling magic formulas.