Ads: start small and measure
Ads are an accelerator: they put your offer in front of lots of people in exchange for money. Used well, they multiply. Used badly, they burn money very fast.
Meta (Instagram and Facebook)You show your ad to people by area, age and interests. Good for creating interest and for local businesses.
GoogleYou appear when someone searches for something specific. More expensive per click, but people already intend to buy.
TikTokBig young audience and short video. It needs content that feels natural.
How to start without burning money
1OfferThat already sells without ads.
2TestSmall budget, several ads.
3MeasureCost per customer, not per click.
4CutStop what doesn’t work.
5Scale upGradually, what does.
- Start with a budget you could lose entirely without a problem.
- Test several ads at once (different photos, videos and copy).
- Measure how much each customer costs, not how many likes the ad gets.
- Increase the budget gradually, only on what works.
Example: €300 of ads at €0.50 per click = 600 visits
2% buy = 12 customers → each customer costs €25
Each spends €60 and leaves you 50% = €30 → you make €5 per customer on the first purchase
If they buy again 3 times in the year, the campaign is very profitable.
2% buy = 12 customers → each customer costs €25
Each spends €60 and leaves you 50% = €30 → you make €5 per customer on the first purchase
If they buy again 3 times in the year, the campaign is very profitable.
Do your numbers in the campaign calculator before spending.