Digital marketing to get your clients

Digital marketing is getting the right people to know you, trust you and hire you, using the internet. You don’t need a big budget to start.

The basics you need

• A professional profile on the network where your clients are: Instagram for local businesses, LinkedIn for companies.
• An easy way to contact you: WhatsApp Business or a form.
• Proof: work, reviews and before and afters.

Content that brings clients

• Show the process: how you build a website or edit a video. It builds trust.
• Answer questions your clients have: “how much does a website cost?”, “why doesn’t my Instagram sell?”.
• Real cases: “This bar got 0 online bookings; now it gets 30 a month”.
• Post consistently: twice a week for a year beats 20 times in one week and then nothing.

Ads: later

Paid ads (Instagram, Google) speed up what already works, but they don’t fix an offer nobody wants. Get clients without ads first; then test with a little money. The Scale your business zone covers it in depth.