Growing: from freelancer to business
There comes a point where you have more work than you can do, or you work a lot and earn the same. That’s the moment to grow.
1SpecialiseBe “the restaurant websites person”.
2Raise pricesEvery time your diary is full.
3Monthly feesClients who pay every month.
4SystemsTemplates and processes for everything.
5TeamOther freelancers who help you.
The levers
- Specialising: whoever does everything competes on price; the specialist charges more.
- Raising prices: for new clients first. If nobody says you’re expensive, you’re probably cheap.
- Monthly income: website maintenance, monthly social media, support. It gives you stability.
- Templates and systems: quotes, contracts, workflows. You save hours every week.
- Subcontracting: passing parts of the work to other freelancers and charging for coordinating and answering to the client.
Growing as a business is covered in depth in the Scale your business zone.